The Box

This box is a mix of basketball and modern simplicity. When making this I wanted to give the brand a classic and organic look with symmetry and a mix of only three colors on top of the exposed cardboard box.

The Photos

When content creation began I based some of the editing and style off of a vintage sports energy. I focused on closeups and tried to emphasize the colors of red, yellow, and orange. As we have moved further into the brand development and what we stand for I have pivoted to an active, non sports based, and very vibrant look accompanied with occasional hard flash.

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ZELLI Catalog